By Susan Sweeney CA CSP HoF
With 1000s of confirmed tips, instruments, and strategies, this freshly up-to-date edition explains the best way to utilize the newest net 2.0 tendencies and strategies corresponding to RSS, blogs, podcasting, and cellular advertising and marketing for on-line luck. marketers, company advertising managers, small enterprise vendors, specialists, site owners, contributors, new media execs, and site designers will locate this guidebook useful for constructing on-line strategies. A significant other site presents up to the moment online marketing information and improved info. From optimizing web content for se's and incorporating dynamic public kin techniques to offline promoting and making sure client delight, this handbook is unbeatable for priceless on-line promotional resources.
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Extra info for 101 Ways to Promote Your Web Site (101 Ways series)
2. Formula for how search engines rank Web sites. Methodology to Maximize Your Site’s Search Ranking There are a number of steps we’ll take to maximize your search engine ranking: 1. Decide which search engines are critical for your success. Learn as much as you can about their ranking criteria and the weighting given to each criterion in their algorithm. 2. Determine the keyword phrases you are going to focus on in your search engine optimization. You are looking for those keyword phrases that your target market is using in the search engines to find what you have to offer when they don’t know that your particular company exists.
Step 5. Populate Each Page with the Assigned Keyword When you have allocated your keywords to the various pages on your site, you will populate or include the keyword phrases assigned in the appropriate places for that particular page. Let’s take a closer look at all those appropriate places. Title Tags—Use Descriptive Page Titles It is extremely important that all Web pages have titles. Title tags are viewed as one of the most important elements of search engine optimization when it comes to keyword placement.
These courses are delivered immediately over the Internet, so you can start whenever is convenient for you. ” Learn the tips, tools, and techniques to get visitors to return to your site again and again. In this chapter, we cover: • Why repeat traffic is important • Attractive Web site content • Feeds from your blogs and social media • Contests, coupons, discounts, specials, and other repeat-traffic generators • Blogs, podcasts, and RSS feeds • Ensuring that you are bookmarked. Rationale for Encouraging Repeat Visits Just as you would want customers to visit your business frequently, so too online you want present and potential customers to visit often.