By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the booklet on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra subtle consumers/competitors, and a complete new media panorama have replaced the entire ideas. In reaction, Feltenstein has upped his online game, and in , he gives you much more sure-fire advertising thoughts and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this ebook provides guidance and methods on various scorching topics:
- Planning the Battle--and selecting the best strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No topic what your funds is, one could salary state-of-the-art advertising and promotional campaigns that get the note out approximately what you are promoting, cement the loyalty of your present customers--and win extra new shoppers than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition (Marketing/Sales/Adv & Promo) PDF
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Additional resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition (Marketing/Sales/Adv & Promo)
Each customer gets a cookie, breaks it open, and wins whatever discount the slip says. ” You mix the discounts to achieve the result you want—a few at 20 percent, some at 15 percent, and a lot at 10 percent. This tactic often encourages people to buy more because they know that the discount is good only for that day, so they load up. Contests call attention to your business, and they also give you an excuse to collect names and addresses for your customer mailing list. Always try to fashion these promotions so that people must come to your business in order to participate.
Establishing yourself as the friendliest, most personal place in town will win out over the big guys any day. 12. The Price Should Be Right Although good customer service executed with a smile is the single most important reason that customers patronize one business rather than another, price is a factor for about one in seven. 20 ✹ 501 Killer Marketing Tactics Look at the competition in your business category, look at your market, and decide where you are in the pricing universe—low, medium, or high.
Scripts should include key sales ideas, questions, and suggestions for closing a sale. Remember one of the first rules of selling: people like to talk about themselves. Make sure your telephone people are asking customers about themselves, their needs, and their wants. 53. Take-One Boxes Any stationery supply store sells brochure display holders that you can load up with your flyers or other printed materials and place in locations that are frequented by your prospects. Be sure to offer a bring-this-with-you special for discounts or free samples.