Battles to Bridges: US Strategic Communication and Public by R. S Zaharna

By R. S Zaharna

This e-book tackles the urgent have to extend the imaginative and prescient of strategic US public diplomacy. It explores the interaction of strength politics, tradition, identification, and verbal exchange and explains how the underlying conversation and political dynamics have redefined what 'strategic verbal exchange' capacity in modern day foreign enviornment.

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Additional resources for Battles to Bridges: US Strategic Communication and Public Diplomacy after 9/11 (Studies in Diplomacy and International Relations)

Sample text

With the largest budget of any government agency, and responsible for the welfare and safety of military personnel in the region, the Pentagon actively sought to win the hearts and minds of the people in the Arab and Islamic worlds. During the Afghan campaign in late 2001, the Pentagon contracted one of Washington’s leading public relations counsels, the Rendon Group. S. perspective. S. military. 56 Days later, the office of strategic “disinformation” (as the media called it) was closed. S. military personnel, the Pentagon switched to an aggressive condemnation of the station.

76 What many Americans lauded as resolute, others outside America perceived as simply stubborn. America’s Communication Problem 25 While the negative perception of American power among Europeans is not new – the characterization of America as a “hyperpower” was coined during the Clinton presidency – it is noteworthy that the potential of this perceptual gap to critically strain American-European relations was evident in the very first opinion polls taken after the 9/11 attacks. S. ”78 The question of whether it was “good to feel vulnerable” was not even asked to Americans.

54 MEPI worked closely with Arab governments, academic institutions, the private sector, and nongovernmental institutions and developed several grassroot pilot programs in education, political and economic reform, and women’s empowerment. USAID also increased its activities focused on media development, including technical and journalism training, and fostering the reform of media laws and regulations. USAID also launched an online initiative “Telling Our Stories,” to help promote public awareness for USAID projects by posting stories submitted by people who have been involved in or who have benefited from USAID projects.

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