Beyond Corporate Social Responsibility: Oil Multinationals by Jedrzej George Frynas

By Jedrzej George Frynas

Company Social accountability (CSR) has emerged as a big procedure for addressing the social and environmental impression of corporation actions. but businesses are more and more anticipated to move past this. they're now usually anticipated to help in addressing a few of the world's such a lot urgent difficulties, together with weather switch, poverty and HIV/AIDS. With expanding expectancies put on company, this publication asks if CSR is able to offering on those higher expectancies. It does so by way of investigating an that has been on the centre of the CSR improvement - the oil and fuel zone. businesses from built nations resembling Exxon and Shell, in addition to businesses from rising economies similar to Brazil's Petrobras and China's CNOOC, the e-book investigates the opportunity of CSR for addressing 3 very important demanding situations within the business-society courting: the surroundings, improvement and governance.

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Example text

Levy and Kolk (2002) have predicted that initially companies are influenced by diverse local institutional pressures, as the local context influences a company’s reactions towards emerging social and environmental issues. Later on, a better understanding of the social and environmental issues and mechanisms for dealing with these issues become institutionalised within an industry. In other words, companies initially react to the pressures in their home country, but eventually common CSR tools and approaches become established within an industry.

To a varying extent, all four companies have been expected to contribute towards national infrastructure development, including road and hospital construction, agricultural initiatives, and skills development. Indeed, local community development (or philanthropy in Western terms) is considered the central part of social responsibility for Indian Oil, PDVSA and Petrobras. Indeed, the government influenced the very meaning of ‘socially responsible’ in respective countries. From its inception, Kuwait The logic of CSR strategies * 31 Petroleum was expected to help in the development of the country’s infrastructure as part of its responsibilities; however, over time the government took on many of its previous infrastructure responsibilities and redefined the company’s primary social responsibility as driving economic growth and employing local staff.

In fact, most of the oil today is still delivered under fixed contracts between producers and refiners. However, the spot market helps to determine a realistic price of oil in the world market – based on the available supply of and demand for oil. The price of the oil is calculated using complex formulas and is usually ‘benchmarked’ (that is, related or compared) against the price of a leading crude oil type: the Brent crude from the North Sea, the Dubai crude or West Texas Intermediate. The price is adjusted according to the characteristics of the particular oil – a barrel of better quality oil may fetch several dollars more than a barrel of lower quality oil.

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