Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo

By Bill Schmarzo

Integrate immense facts into enterprise to force aggressive virtue and sustainable success

Big info MBA brings perception and services to leveraging colossal information in enterprise so that you can harness the facility of analytics and achieve a real company virtue. in keeping with a pragmatic framework with helping method and hands-on routines, this e-book is helping determine the place and the way colossal info may help remodel your small business. you are going to the right way to make the most new resources of shopper, product, and operational info, coupled with complex analytics and information technology, to optimize key techniques, discover monetization possibilities, and create new assets of aggressive differentiation. The dialogue comprises directions for operationalizing analytics, optimum organizational constitution, and utilizing analytic insights all through your organization's consumer event to buyers and front-end staff alike. you will discover ways to “think like a knowledge scientist” as you construct upon the selections your enterprise is making an attempt to make, the hypotheses you must try, and the predictions you must produce.

Business stakeholders now not have to relinquish regulate of knowledge and analytics to IT. in reality, they need to champion the organization's info assortment and research efforts. This e-book is a primer at the enterprise method of analytics, delivering the sensible realizing you must convert information into opportunity.

  • Understand where and how to leverage large data
  • Integrate analytics into daily operations
  • Structure your company to force analytic insights
  • Optimize techniques, discover possibilities, and stick out from the rest
  • Help company stakeholders to “think like an information scientist”
  • Understand applicable company software of other analytic techniques

If you will want information to remodel your small business, you want to know the way to place it to take advantage of. Big info MBA indicates you ways to enforce sizeable info and analytics to make higher decisions.

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Since data warehouses have been built on relational database management systems (RDMBS), the data warehouse wants its data in rows and columns. As a consequence, organizations and their business users have been taught that they really don’t need access to unstructured data. But big data challenges this issue by giving all organizations a costeffective way to ingest, store, manage, and analyze vast varieties of Chapter 2 ■ Big Data Business Model Maturity Index unstructured data. And the integration of the organization’s unstructured data with the organization’s detailed structured data provides the opportunity to uncover new customer, product, and operational insights.

Abigail Komlenic, “Reset On Big Data: Embrace Big Data to Engage Customers at Scale,” Forrester Research, 2014. Chapter 1 ■ The Big Data Business Mandate Measures the degree to which the organization has integrated data and analytics into their business models Business Metamorphosis Data Monetization Business Optimization Business Monitoring Business Insights Figure 1-1: Big Data Business Model Maturity Index The Big Data Business Model Maturity Index provides a road map for how organizations can integrate data and analytics into their business models.

23 24 Part I ■ Business Potential of Big Data 4. Integrating Predictive Analytics. Finally, we can use predictive analytics to mine the wealth of structured and unstructured data to identify areas of “unusualness” in the data; that is, use predictive analytics to uncover occurrences in the data that are outside normal behaviors or engagement patterns. Organizations can apply predictive analytics and data mining techniques to uncover customer, product, and operational insights or areas of “unusualness” buried in the massive volumes of detailed structured and unstructured data.

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